Even before the surprising success of Apple's iPhone, "usability" – the quality of software and devices to be simple and elegant to use –, has become a widely acknowledged factor for market success, customer satisfaction, and brand loyalty, of everything from in-house IT solutions to consumer products.
In this talk, you'll learn the ten golden rules to help judge and improve usability, whether you are working on your own software project or just buying a new radio alarm clock. Concrete examples, from unusable hotel hair dryers to confusingly database masks, illustrate the usability effect. We'll wrap up with a first look at how to integrate usability into your product development process.
- 03:00 – 03:20 p.m.: Registration and welcome drink
- 03:20 – 03:30 p.m.: Opening remarks
- 03:30 – 04:15 p.m.: "Usability"-Talk with Professor Jan Borchers, RWTH Aachen University
- 04:15 – 05:00 p.m.: Pitches of startups
Thomas Gerstmann, Data-Driven UX Optimization, https://thomasgerstmann.de/
Anna Lea Dyckhoff, dyvelop, https://www.dyvelop.de/
Diego F. Jorquera, ZOOM Labs UG, https://www.zoomapp.de/
- 05:00 – 06:00 p.m.: Network event with finger food.
The "Innovation Day" will be held in English. Participation costs are 80,00 Euro plus 19 percent VAT per person. Registration: www.aachen.ihk.de
The "Innovation Day": "Usability" is an event of the Euregio Chambers Meuse-Rhine in cooperation with the digitalHUB Aachen.
Jan Borchers is full professor of computer science and head of the Chair for Media Computing and Human-Computer Interaction, which he founded at RWTH Aachen University in Germany in 2003 after holding faculty positions at Stanford University and ETH Zurich. He has more than 20 years of experience in usability through research, teaching, training, consulting, and development, for clients such as AirBus, Apple, ARD, Bayer, Children's Museum Boston, Daimler, Handelsblatt, OTIS, Scout24, TEDx, and Deutsche Telekom. For his "captivating lectures", he was voted RWTH's Computer Science Teacher of the Year in 2015. His group is one of Germany's best-published research groups at CHI, the premier international conference on user interface research, and he established Germany's first Fab Lab with free access to 3D printers and other tools of digital fabrication in 2009, and since 2016 he is Germany's first university professor to teach Personal Fabrication in the Fab Academy together with the M.I.T. In his spare time, he enjoys playing pool and jazz piano.